Market Share Reports

Marketing research shows that a periodic analysis of referring physician patterns plays an integral role in a successful medical services program. Alliance-HNI provides a copy of a Market Share Report that lists procedures, referring physician, payer mix, etc. If you choose, these will be provided to you at regular intervals. This report serves as a tool for the Operations Management team during your Quarterly Business Review held by this team and the facility leaders to evaluate the business and service to the community. These reports allow both organizations the ability to follow the important data which makes the project viable:

  • Top referring physicians
  • Percentage of inpatient/outpatient exams
  • Procedure mix
  • Improving efficiency of scan time

Each report shows data from the most recent month and includes year-to-date statistics.

The following categories are tracked:

  • Referring physicians (alphabetically)
  • Procedure type by each referring physician
  • Monthly procedure total
  • Completed procedures per day
  • Completed procedures by body part
  • Average procedure times
  • Scheduled-to-completed ratio
  • Uncompleted procedures by reason
  • Payer mix

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